Behind the Brand

This post reflects on the art of highlighting and humanizing athletes through storytelling. Drawing from my internship experience and capstone research, I explore how thoughtful content, design, and behind-the-scenes moments help create deeper connections beyond performance. It’s a full-circle look at the work that shaped my growth as a sport creative and storyteller.

November was a month of slow creativity, grounding routines, and small joys. In this post, I’m sharing my favorite tools, projects, and moments of the month — plus the creative lessons I’m taking with me into December. Explore my top picks, resources, and highlights from life as a grad student and sport creative.

After a much-needed break to focus on my mental health, I'm back - ready to graduate, create, and share more tips & stories.

Welcome to this week’s R.E.P.O.R.T.—a cozy little recap of everything I’ve been loving, creating, and working on lately. From current favorites to behind-the-scenes peeks at my projects, this space is where I document my week in all its creative, chaotic, and soulful glory. Come see what’s been filling my cup 💌

After a much-needed refresh, I’m back with updates on what I’ve been up to—from touring the Hawks Arena and working with amazing brands to volunteering at major sporting events and receiving an award nomination! I also landed a summer graphic design internship and I’m gearing up for my final grad school semester. Lots of growth, gratitude, and exciting things ahead. Thanks for being here on this journey!